In 2019, I collaborated with a client launching Poseidon, a bold, seafood-focused hot sauce aiming to stand out in retail spaces. With strong competition in mind, we conducted market research to analyze competitors and define what the label should—and shouldn’t—communicate. Through strategic meetings, we refined a visually striking design that captured the brand’s essence, ensuring high shelf visibility.

The final label features an original, hand-drawn illustration as a key part of its branding. Additionally, I designed the Poseidon logo, incorporating the name’s mythological significance while emphasizing the product’s spicy nature.

As an additional project, I created a 3D-rendered bottle to provide a realistic visualization of the final product. This allowed the client to showcase the design in a tangible way before production, ensuring it aligned with their vision.